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Our Community
Looking after the communities our employees and consumers live in is the right thing to do and we value the deeper connections it helps us build with them.
Our community investment program aims to enhance the social and economic wellbeing of the communities where we live and work. The heart of our approach involves developing innovative programs and partnerships with clear aims and meaningful outcomes.
The stand out initiative for 2009 was our response to the devastating Black Saturday bushfires.
As the news unfolded, Pacific Brands implemented an emergency response that assisted those affected by the tragedy.
Our businesses pooled together to collectively donate more than $500,000 worth of goods to those affected by the fires, including underwear, socks, shoes, clothing, sleepwear, workwear, mattresses, bedding, pillows and bikes. We also provided work boots and protective clothing to fire fighters and emergency services.
To assist with the distribution of donated product, we formed a partnership with The Salvation Army and worked closely with our freight suppliers. We also worked with our major retail customers to ensure stock was continually available in affected areas.
We are extremely proud of our employees who showed support in many ways, including:
- The donation of more than $50,000 to the Red Cross Bushfire Appeal through a designated salary sacrifice program
- Participating in business fundraising activities that raised another $50,000 for the appeal
- Volunteering their time at various relief and drop off centres throughout Victoria
Responding to the call from the Red Cross to donate blood
We will continue to support those affected by the bushfire tragedy wherever we can in the long-term as lives and homes are rebuilt.
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London Benchmarking Group Australia (LBG)
Pacific Brands has joined other leading Australian companies in measuring their community investment.
The London Benchmarking Group Australia (LBG) is a coalition of companies committed to robust, systematic and comprehensive measurement, management, and reporting of their corporate community contributions. An affiliate of LBG International, it was launched in Australia in August 2005.
The LBG model was developed over 10 years ago by six leading companies in the UK who wanted to be able to better account for and benchmark their community contributions. It allows companies to determine how effective their investments are, and compare their performance with their corporate peers based on a consistent standard.
The data gathered by the application of the LBG model allows companies and managers responsible for community investment to benchmark:
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How companies are actually contributing to the community
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How well they are achieving their community goals and objectives
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How their program compares with peer companies
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As a founding member, Pacific Brands joins other companies including AGL, ANZ, Cadbury Schweppes, Coles Myer , Foster’s and Unilever in their commitment to the measurement and benchmarking of their corporate community investment contributions using the LBG methodology.
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