Razzamatazz has launched an outdoor advertising campaign challenging the women of Australia to rediscover their legs!

The tagline ‘Rediscover your legs’ and tear-away image presents stockings as the sexier alternative to covering up in jeans or pants.

The campaign uses bus-backs, cross-track sites and a spectacular digital billboard above the Flinders St intersection of Melbourne. The campaign is running in Sydney and Melbourne until 5th September.

The campaign was released via a sneak peek on www.nwonline.com.au and the Razzamatazz facebook community (http://www.facebook.com/BeTheNextGirl) will also be getting on board with a snapshot challenge to take a photo in front of our ad in their favourite stocking look.