Pacific Brands is a leading manager of Everyday Essential Brands. With headquarters in Melbourne, Pacific Brands has operations throughout Australia as well as in New Zealand, United Kingdom, Malaysia, China and Indonesia. The Company employs over 9000 employees worldwide.

All over Australia and New Zealand people not only wear our brands, they sleep on our brands and accessorise their homes with our brands. They play sport in our brands. They go to work in our brands. They dress their children in our brands. And they relax in our brands. In other words, virtually every aspect of their lifestyle incorporates our brands. Every day, Every week, Every month.

That's the power of Everyday Essential Brands.

We believe consumers respond to leadership brands, not brand leadership. They respond to the best in the market. Brands with top of mind awareness. It takes great skills to build a powerful category brand. Once the core of the brand is rigidly defined its up to the team responsible to execute. It is intentionally focusing design, sourcing and supply chain management, marketing, display, finance, management time, advertising and promotions, everything to win the category.