Australia’s favourite outdoor sock brand Holeproof Explorer now has underwear! The new briefs, trunks and singlets come in two ranges – Base Layers and Extreme and are an exciting addition to the brand’s current range of socks and thermals.
The campaign, featuring our Explorer man ‘keeping his cool’ as a herd of wild bison stampedes toward him, will appear on the side of buses and trams in Melbourne, Sydney and Brisbane during August.
Holeproof Explorer underwear is available at Myer, David Jones, Big W, Harris Scarfe and Lowes.
Check out the new range online