 |
 |
|
REVIEW OF OPERATIONS |
Pacific Brands is a resilient business and performed well in 2008 delivering 16.3% sales increase and 18.1% increase in earnings
before interest, tax and amortisation. Our results were in line with
the growth guidance we provided at the start of the year. We were
particularly pleased to have increased our second-half profit despite
declining retail conditions.
Australian like-for-like growth, excluding Clearance Stores was
2.5%, affected by weaker second-half retail market conditions.
Conditions in New Zealand were difficult. Our newly integrated
businesses, the Yakka Group and Brand Collective have both
performed well and to expectation.
TAX
The effective tax rate on earnings for the year was 27.2%, which was
marginally above the rate of 27.1% for the prior corresponding period.
INTEREST
Net interest expense increased as a result of acquisitions but
the company maintained a strong interest cover (EBITDA/Interest)
of 3.5 times down from 4.1 in the prior corresponding period.
DIVIDENDS
The full year dividend of 17.0 cents per share has been declared
and represents a payout of 73% of reported NPAT. Dividends will
be fully franked for Australian shareholders at a 30% tax rate.
REVIEW OF FINANCIAL POSITION
Net debt was reduced by $59.5m during the year to $742.7m.
Gearing (Net Debt/EBITDA) has been reduced to pre-Yakka Group
acquisition levels. Total Capital Employed reduced by 2.3% during
the year to $2,069.1m.
REVIEW OF CASH FlOWS
Working Capital reduced 10.1% against the prior corresponding
period to $452.8m. Inventory was well controlled with inventory turn
improving to 3.4 times. Net operating cash flow up 39.2% to $157.2m,
assisted by the timing of collection of debtors.
|
| |
|
| |
 |
|
Our Underwear and Hosiery brands are the clear market leaders in
Australia - a market which we grew 3.3% during the year.
Bonds and Rio are Australia's number 1 and 2 women's underwear
brands. Berlei, Bonds and Hestia are the number 1, 2 and 3 women's
intimates brands, while Bonds, Holeproof and Rio are the country's
number 1, 2, and 3 sock brandsi. Brand and product strength
enabled Underwear and Hosiery to successfully focus on profitable
growth - total sales grew 1.2% over the prior corresponding period,
but profit grew 8.2%.
Bonds was a key category driver and had another record sales year.
Five major campaigns were successfully conducted through the
year - each supporting new exciting ranges and innovations - the
‘Kaleidoscope' women's youth range, Baby EasySuit, the Mash range
of mix and match tops/bottoms, the now ubiquitous Hoodies and the
Patty Cake Hi & Lo range.
The Berlei brand in Australia also improved its position with its highly
successful ‘Great Shape Bus' campaign. The brand now has the
highest affinity level among consumers for women's bras as well as
the highest advocacy and biggest core loyalty groupi.
Berlei's reputation as a leader in bra design and innovation was
further cemented by an endorsement from the Australian Institute of
Sport who revealed that the Berlei High Performance Sports Bra is
the bra of choice by female athletes at the Institute.
Radio and television personality Fifi Box was appointed brand
ambassador for Rio men's and women's underwear. Television ads
featuring Fifi coincided with her role on Dancing With the Stars and
were well received.
Playtex have also recently appointed Kate Cebrano as their brand
ambassador and in the coming year will use Kate's image to
strengthen the brand.
Our hosiery brands have also performed well, leveraging from
the continuing popularity of the ‘leg wear' trend. Voodoo and
Razzamatazz were among the key brands that released new styles
and colours throughout the year to capitalize on the trend. We believe
that the ‘leg wear' trend will continue in the next period and we will
continue to support our hosiery brands to ensure they are the fastest
to market with new and improved ranges. |
| |
|
|
|
| (A $ million) |
FY07 |
FY08 |
%Chg |
| Underwear & Hosiery |
|
|
|
| Total net sales |
630.0 |
637.3 |
1.2% |
| EBITA |
93.7 |
101.4 |
8.2% |
| EBITA margin % |
14.9% |
15.9% |
+1.0% |
| |
|
|
|
|
| |
| Back to top |
| |
 |
|
Outerwear and Sport sales and profit increased sharply during
the year.
As predicted, growth in the division was strong, significantly
heightened by the first full year of our acquisitions of Brand Collective
and Yakka Group, both of which have been completed and integrated
seamlessly into the business.
In line with last years' results, Brand Collective is continuing
to perform to plan, increasing its number of flagship retail stores
throughout Australia and overseas. Yakka Group has exceeded
expectations, having achieved its best sales month ever in
May 2008.
The acquisition of Yakka Group has also significantly boosted
the Workwear division of Outerwear and Sport and we now own
the number one and number two industrial workwear brands in
Australia: Hard Yakka and King Gee.
Our Business to Business (B2B) division of the Workwear Group
continued to perform strongly supported by the following businesses:
Yakka, CTE, NNT and Dowd. Our holistic approach to
Total Apparel Management has enabled success in winning
new contracts whilst simultaneously retaining existing accounts.
A number of our key contracts have been retained, including
Bendigo Bank and NSW Fire Brigade and we have also secured
numerous contracts for new clients including Westfield Australia,
New Zealand and UK, Singapore Airlines and NSW Police. We will
continue to identify opportunities to expand our business in the B2B
sector over the next financial year.
While the acquisitions were integrated seamlessly and contributed
strongly, the underlying Outerwear and Sport businesses delivered
on their promise to return to profit following the completion of
a restructure.
Slazenger Sportswear delivered pleasing results, particularly
in the discount department store channel. The Slazenger
BioSlyx performance apparel range launched in September
2007 was exceptionally well received by the market given its
high quality at a very competitive price.
Bikes have also shown strong growth throughout the year,
capped off with the relaunch of Malvern Star towards the year
end, with a repositioning of the brand to rebuild equity in the market.
The release of the new Malvern Star Legend series, including the
top of the range Oppy Le Mauco bike will drive solid growth in
the category in the coming year. |
| |
|
|
|
| (A $ million) |
FY07 |
FY08 |
%Chg |
| Outerwear & Sport |
|
|
|
| Total net sales |
363.2 |
656.3 |
80.7% |
| EBITA |
27.0 |
58.2 |
115.6% |
| EBITA margin % |
7.4% |
8.9% |
+1.5% |
| |
|
|
|
|
| |
| Back to top |
| |
 |
|
Home Comfort delivered a strong profit uplift of 9.2% over
the prior corresponding period.
Sheridan remains the favourite manchester brand in Australiaii.
Brand strength and the launch of strong ranges through the year
drove the business to solid growth in the first half of the year,
however, manchester was more susceptible to the reduction
in discretionary spending especially evident in the second half.
Sheridan released two major campaigns during the year -
the black and white ‘Feel' campaign and the new ‘SHE by Sheridan'
premium range. Both campaigns were well received in the market.
The strength of the Sheridan brand and its product ranges makes
it well placed to capitalise when market conditions become
more favourable. In the coming period, the focus for Sheridan
will be to increase market share profitably.
Pillows and quilts continued to sell well and delivered strong growth
during the year. Tontine is Australia's number one brand for pillowsiii
and has delivered solid growth throughout the year. The brand
continues to connect well with consumers by releasing products
that tap into needs that are important such as the BreathEASY
range of bedding accessories supported by the National Asthma
Council of Australia.
Our Foams and Flooring businesses remained steady throughout
the year in a challenging market.
In November 2007, Dunlop Foams sponsored the first annual
Young Designer Furniture Award 07, a unique design competition
to encourage new ideas in the design and production of foambased
furniture for the Australian youth market. The winning piece
from the competition - the multi-purpose Zeus - inspired the threepiece
Dusko Collection from Smith, a range of versatile micro-suede
covered pieces filled with Australian-made Dunlop foam.
As previously announced to the market, Pacific Brands sold the
New Zealand Foams, Flooring and Bedding businesses. |
| |
|
|
|
| (A $ million) |
FY07 |
FY08 |
%Chg |
| Home Comfort |
|
|
|
| Total net sales |
517.1 |
524.9 |
1.5% |
| EBITA |
45.5 |
49.7 |
9.2% |
| EBITA margin % |
8.8% |
9.5% |
+0.7% |
| |
|
|
|
|
| |
| Back to top |
| |
 |
|
Footwear held its market share in the sporting, comfort and casual
categories, but continued the declining trend from the previous year
in the women's fashion category.
Dunlop Footwear, in particular, performed strongly overall
with their marketing investment winning three awards at
the Melbourne Advertising and Design Club (MADC) Awards -
Best Art Direction for the Dunlop Industrial Campaign,
Best Outdoor for the Dunlop Industrial Campaign and
Best Website for Dunlop Volleys.
More importantly, the successful marketing campaign drove
sales of Volleys to increase rapidly, with the brand showing strong
connections to consumers of all ages. An astonishing 1.8 million
pairs were sold in the 2008 financial year - up 42% from
1.27 million last year. Rising sales of the shoes can largely
be attributed to Volleys' ‘Exceptionally Average' campaign that
ran over Summer 2007/2008. The campaign had an extremely
positive response in the market and developed a strong following
on internet video site Youtube.
Merrell also grew their share in the market, expanding their range
in the women's outdoor market with the Barado - a lightweight
shoe using 4-way stretch fabric that led the lifestyle category.
Clarks Children's footwear also showed strong growth throughout
the year, with the Perfect Fit campaign re-establishing the brand in
the fashion category. Clarks continues to follow an ‘ongoing fitting'
story, being the only children's brand that comes in five different
widths.
Pacific Brands is highly regarded by retailers for possessing
the ability to replenish footwear quickly and efficiently. During
the 2008 financial year, 7 million pairs of shoes were delivered
through our effective ‘pick and pack' service. |
| |
|
|
|
| (A $ million) |
FY07 |
FY08 |
%Chg |
| Footwear |
|
|
|
| Total net sales |
280.1 |
270.8 |
(3.3%) |
| EBITA |
37.3 |
36.4 |
(2.4%) |
| EBITA margin % |
13.3% |
13.4% |
+0.1% |
| |
|
|
|
|
| |
| Back to top |
| |
(Endnotes)
| i |
Source – AMR Interactive Awareness Study May/June 2008 (Consumer awareness Men/Women) |
| ii |
Source – Roy Morgan Research March 2008 |
| iii |
Source – Newspoll |
|
| |
| |
|
 |