Points of presence equates to how our product looks at point
of purchase - and it's more important everyday. We have thousands
of points of presence when you consider our full range of brands.
The critical thing for us is that every point of presence meets our
standards - and is consistent with the brands' values and proposition.
We have some way to go before we achieve the standards
we aspire to across the board - but it is something we are working
on and we believe that there will be sales upside to be gained.
This discipline of optimum presentation meets consumers'
expectations and helps drive the category for retailers.
The more we have focused on improving our sophistication
in this area, the more we see opportunities emerge.
Partly as a consequence of our acquisitions of Sheridan
and Brand Collective, and the work we have done with our hero
Brands, we now have direct influence over presentation through
concessions, concept stores and branded relationships with
licensed third party retail operators.
Our presence today includes:
- 60 concessions in Department Stores
- 70 Clearance Stores/Direct Sheridan Outlets
- 50 Concept/Boutique/Workwear Stores
- 65 Totally Workwear and Bike-Hub stores licensed to third party operators
- Stores in UK and retail partnerships
We are also diversifying our thinking and attitudes to ensure
we capitalise on changes in buying behaviour - such as the internet.
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