When you consider we spend a third of our lives in our beds, it's no surprise we place a high priority on the look and feel of the products we choose to sleep in.

Sheridan's rich history of innovation and design includes the introduction of the first printed and fitted sheets to Australia, bringing a new world of colour to our bedrooms. Hugely successful ranges designed by Ken Done and Jenny Kee followed in the 1980s successfully broadening the brands appeal and cemented our credentials as the fashion leader in our category.

Our innovative approach to style and luxury come together today with powerful emotional dimensions in our Sheridan 'Feel' campaign. A unique marketing programme that introduced consumers to the concept of choices in textual sensations to feel against your skin.

The luxurious SHE collection launched in 2007 is the ultimate in beautiful design and quality. Haute Couture for the bedroom - inspired by the classic glamour of the 1940s and '50s - it features decadent extras such as pearl button closures and hand-sewn beads.

The SHE collection also strengthens Sheridan's reputation for innovation by fusing wearable fashion and home design by including pieces for outside the bedroom - cushions featuring highlight elegant glass brooches and a charmeuse throw, designed in a size suitable to wear as a wrap over an evening gown.

Sheridan's quality rating among consumers is five times higher than any other manchester brand and today it is truly 'a fashion brand for the home'.

Sheridan became a part of Pacific Brands in 2005 and our brand expertise has cemented Sheridan's position as Australia's best known, most trusted and preferred manchester brand. Many Australians view the bedroom as one of their favourite rooms in their homes. If Sheridan has its way, it'll soon be their most favourite.